Market a consumer app from your competitors' receipts, one channel at a time
Jake Castillo's Cal AI playbook: your AI keeps only competitor ads still running after 90 days and outlier videos, mines 1-2 star reviews for hooks, finds your magic moment, picks ONE channel, vets creators with a comment test and reads your funnel against 3 benchmarks.
What your AI will deliver
- APP-BRIEF.md: what the app does, for whom, the pain, price and the magic moment candidates, from an interview
- COMPETITORS.md: apps fighting for the same person's time and money (not only lookalikes), with growth signals and dates
- RECEIPTS.md: ads still running at 30/60/90+ days, hooks remade into variants, rebooked creators, formats copied across accounts and outlier videos (views far above the account's size), each with its link and date
- COMPLAINTS.md: repeated complaints from competitors' 1 and 2 star reviews, in users' words
How it runs
In your AI, with your accounts. It starts by researching your business. How kits work ›
- 1. Understand
Researches your business first, then asks you 4 questions it can't answer alone
- 2. Choose
Nothing to choose: the kit follows one path
- 3. Build
7 steps, risky ones ask you first
- 4. Deliver
8 checks before delivery
Tools it uses
You pay each tool directly, not CloneKit. Your AI checks which ones you already have.
- An AI agent that can browse the web and read files (Claude, ChatGPT, Claude Code, Codex or similar)Your agent's usual cost
- Apptonic (app ads, creators and UGC tied to each App Store listing; Jake's recommendation)OptionalPaid; check their site. Free ad libraries work for a first pass. Or use Meta Ad Library
- Meta Ad LibraryOptionalFree
Details
What the creator's process is built on. Your AI loads them during the run.
- Source
- Source
- Your app's store page, site or a description
- Competitor app names, if you know them
- Your current funnel numbers, if launched
Reference files your AI can read during and after the work.
- Market a consumer app from your competitors' receiptsREADME.md
- Copy the structure, never the creative: hook patterns, formats and pacing only, never someone's actual video, images or text.
- Third-party download and revenue figures are estimates; say so every time.
- Never send DMs, emails or posts, and never spend money or start ads. Draft only; the person sends.
First version, based on Jake Castillo's article.
Everyone running this kit gets updates. See changelog ›
- Type
- Delivery
- License
- Own use
- Uses
- 0
- Runs completed
- 0