Marketing

Market a consumer app from your competitors' receipts, one channel at a time

Jake Castillo's Cal AI playbook: your AI keeps only competitor ads still running after 90 days and outlier videos, mines 1-2 star reviews for hooks, finds your magic moment, picks ONE channel, vets creators with a comment test and reads your funnel against 3 benchmarks.

Checked automatically · v1.0.0 · Oct 27

What your AI will deliver

  • APP-BRIEF.md: what the app does, for whom, the pain, price and the magic moment candidates, from an interview
  • COMPETITORS.md: apps fighting for the same person's time and money (not only lookalikes), with growth signals and dates
  • RECEIPTS.md: ads still running at 30/60/90+ days, hooks remade into variants, rebooked creators, formats copied across accounts and outlier videos (views far above the account's size), each with its link and date
  • COMPLAINTS.md: repeated complaints from competitors' 1 and 2 star reviews, in users' words

How it runs

In your AI, with your accounts. It starts by researching your business. How kits work ›

  1. 1. Understand

    Researches your business first, then asks you 4 questions it can't answer alone

  2. 2. Choose

    Nothing to choose: the kit follows one path

  3. 3. Build

    7 steps, risky ones ask you first

  4. 4. Deliver

    8 checks before delivery

Tools it uses

You pay each tool directly, not CloneKit. Your AI checks which ones you already have.

Details