Market a consumer app from your competitors' receipts, one channel at a time
Jake Castillo's Cal AI playbook: your AI keeps only competitor ads still running after 90 days and outlier videos, mines 1-2 star reviews for hooks, finds your magic moment, picks ONE channel, vets creators with a comment test and reads your funnel against 3 benchmarks.
Lo que tu IA te va a entregar
- APP-BRIEF.md: what the app does, for whom, the pain, price and the magic moment candidates, from an interview
- COMPETITORS.md: apps fighting for the same person's time and money (not only lookalikes), with growth signals and dates
- RECEIPTS.md: ads still running at 30/60/90+ days, hooks remade into variants, rebooked creators, formats copied across accounts and outlier videos (views far above the account's size), each with its link and date
- COMPLAINTS.md: repeated complaints from competitors' 1 and 2 star reviews, in users' words
Cómo funciona
En tu IA y con tus cuentas. Lo primero que hace es conocer tu negocio. Cómo funcionan los kits ›
- 1. Entender
Primero estudia tu negocio y después te hace 4 preguntas que no puede responder por su cuenta
- 2. Elegir
Nada que elegir: el kit sigue un solo camino
- 3. Hacer
7 pasos; en los delicados, te pregunta antes
- 4. Entregar
8 verificaciones antes de entregar
Herramientas que usa
Cada herramienta la pagas directo a quien la ofrece, no a CloneKit. Tu IA revisa cuáles ya tienes.
- An AI agent that can browse the web and read files (Claude, ChatGPT, Claude Code, Codex or similar)Your agent's usual cost
- Apptonic (app ads, creators and UGC tied to each App Store listing; Jake's recommendation)OpcionalPaid; check their site. Free ad libraries work for a first pass. O usa Meta Ad Library
- Meta Ad LibraryOpcionalFree
Detalles
Lo que el creador usa como base. Tu IA lo consulta mientras trabaja.
- Fuente
- Fuente
- Your app's store page, site or a description
- Competitor app names, if you know them
- Your current funnel numbers, if launched
Archivos de consulta que tu IA puede leer mientras trabaja y después.
- Market a consumer app from your competitors' receiptsREADME.md
- Copy the structure, never the creative: hook patterns, formats and pacing only, never someone's actual video, images or text.
- Third-party download and revenue figures are estimates; say so every time.
- Never send DMs, emails or posts, and never spend money or start ads. Draft only; the person sends.
First version, based on Jake Castillo's article.
Las mejoras les llegan a todos los que usan este kit. Ver historial de cambios ›
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