Organic growth with $0 on ads: pages LLMs cite, gradual pSEO, slow channels
Manoj Ahirwar's playbook for growing a software product to 11K users with $0 on ads, run on your own product: a technical audit with squirrelscan (website audit CLI and agent skills), pages built so search engines and LLMs cite them, Markdown twins, 500 to 700 programmatic pages released in batches, the sitemap submitted everywhere, AI citation tracking, App Store keywords, a connector for AI assistants, Reddit and directories.
What your AI will deliver
- A baseline: page inventory, sitemap status, current queries and AI citations (or 'no data yet'), and a query map of 20 to 40 queries with intent and page
- An SEO audit with high-severity findings fixed on an approved branch and a second audit run showing fewer
- A page template with canonical URL, JSON-LD, visible created and modified dates and author, a top summary, internal links and a /path.md twin whose canonical points to the HTML page
- A content plan with listicles relevant to the product, its languages, and 3 approved drafts
How it runs
In your AI, with your accounts. It starts by researching your business. How kits work ›
- 1. Understand
Researches your business first, then asks you 5 questions it can't answer alone
- 2. Choose
Nothing to choose: the kit follows one path
- 3. Build
11 steps, risky ones ask you first
- 4. Deliver
9 checks before delivery
Tools it uses
You pay each tool directly, not CloneKit. Your AI checks which ones you already have.
- squirrelscan (website audit CLI and agent skills)OptionalSigned-out local audits are free; cloud features use credits (500 free a month per squirrelscan's docs)
- Google Search ConsoleOptionalFree
- Bing Webmaster Tools (incl. AI Performance)OptionalFree
- IndexNowOptionalFree
- Astro (App Store keyword tool for Mac)OptionalFree version tracks up to 10 keywords; paid plans on Astro's site
Details
What the creator's process is built on. Your AI loads them during the run.
- Source
- Source
- Source
- Source
- Access to the site's code or CMS
- Google Search Console and Bing Webmaster Tools access, if you have them
- The App Store listing, if you have an iOS app
- A monthly budget for tools, directories or sponsored listings (can be zero)
Reference files your AI can read during and after the work.
- Organic growth for a software product, without adsREADME.md
- Never publish pages, deploy, submit the site, post on Reddit or any community, submit to directories or buy anything without the person's explicit OK for that action.
- Never create thin or duplicate pages to inflate the count; every programmatic page must carry unique, useful content, and releases go in batches.
- Follow each subreddit's rules; no fake accounts, vote manipulation or undisclosed promotion.
First version, based on Manoj Ahirwar post.
Everyone running this kit gets updates. See changelog ›
- Type
- Delivery
- License
- Own use
- Uses
- 0
- Runs completed
- 0