The daily UGC ad department
Your daily ad creative desk. It mines winning angles in Foreplay, makes creator-style ads with
Arcads, voices them with
ElevenLabs, launches within your caps on
Meta Ads and
TikTok Ads, and every Monday says what to kill and what to scale with the Hookhouse: one proof, six openings.
The Monday report now says which ads to kill, keep or scale, and why.
See changelog ›See what it makes
Sample results, generated to show the format.



What you get
- A daily six-hook production queue with cleared creator or avatar masters and edited platform cuts
- Approved Meta and TikTok campaigns with spend caps, tracking evidence and emergency pause procedure
- A live experiment ledger with thumb-stop, outbound CTR, matured CPA and daily decisions
- Weekly creative investment report and buyer-owned recurring operating schedule
How it runs
Every kit runs in four moves. Risky steps always ask you first. How kits work ›
- 01UnderstandResearches your business first, then asks you 7 questions it can't answer alone
- 02Choose4 A/B choices with examples
- 03Build13 steps, risky ones ask you first
- 04Deliver5 checks before delivery
Tools it uses
Estimated costs. You pay each tool directly, not Clone Kit. Your AI checks which ones you already have.
ForeplayResearch allowance: US$50–150/mo
ArcadsOptionalGeneration allowance: US$100–300/mo. Or use Higgsfield
HiggsfieldOptionalGeneration allowance: US$50–200/mo. Or use Arcads
ElevenLabsOptionalVoice allowance: US$10–100/mo
CapCutEditing allowance: US$0–30/mo
Meta AdsOwner-approved media spend; example US$150/day
Connect your AI
Connect once. Then any kit runs in the assistant you already use.
- 1Open Settings → Connectors.
- 2Add a custom connector and paste the link below.
- 3In a new chat, ask for the kit by name.
Then say: “Run The daily UGC ad department” or use the id @hookhouse/ugc-ad-engine.
Details
What the creator's process is built on. Your AI loads them during the run.
- SkillHookhouse: one proof, six openings
Kai’s fictional technique: keep the proof and offer fixed while testing six genuinely different first shots.
- Source
Credit: Federal Trade Commission. Apply local advertising review as well. Not affiliated.
- Source
Credit: Meta. Observe creative patterns; a live ad is not proof of profitability. Not affiliated.
- TemplateCreative experiment ledger
Local: templates/creative-ledger.md; raw denominators, approval IDs and lineage.
- TemplateCreator and avatar production brief
Local: templates/production-brief.md; shot list, rights and prohibited claims.
- TemplateWeekly investment board
Local: templates/weekly-board.md; evidence, decisions, caps and next hypotheses.
- TemplateResearch dossier
Local: templates/business-dossier.md; read business evidence before asking questions.
- Source
Credit: TikTok; observe creative patterns and platform metrics, never infer competitor profitability. Not affiliated.
- Product evidence and approved claims
- Owned style references and asset licenses
- Authorized ad, generation, editing and reporting accounts
- Audience, margin, target CPA, budget caps and approval owner
- Execute Research the business before understand or choose; no promised CPA, revenue or ROAS.
- Every generation purchase, contact, publication and budget change requires version-specific approval.
- Never impersonate a real person or invent a customer experience; disclose synthetic presenters appropriately.
- Type
- Capability
- License
- Client use
- Refund
- Cancel anytime
- Runs completed
- 0