The brand, site and launch department
Your brand, site and launch. It designs the identity in Figma, builds a site you own on
Framer, adds forms with
Tally and private analytics with
Plausible, and plans the launch with the Elena Vale — One Signal, Many Surfaces. Nothing goes public without your OK.
Webflow joins Framer as a site option, and every release is now tested before it goes live.
See changelog ›See what it makes
Sample results, generated to show the format.
What you get
- Source-linked business research, positioning, message hierarchy and a claim/proof register.
- Editable identity master: wordmark, type scale, accessible color tokens, art direction, motion rules and 12-page usage guide.
- A buyer-owned Framer or Webflow production site: home, offer, about, proof, contact, privacy, thank-you and 404 routes; editable components and verified form delivery.
- Launch package: six social compositions, three email drafts, one announcement page and channel-ready copy, with buyer-run asset production and rights register.
How it runs
Every kit runs in four moves. Risky steps always ask you first. How kits work ›
- 01UnderstandResearches your business first, then asks you 7 questions it can't answer alone
- 02Choose4 A/B choices with examples
- 03Build12 steps, risky ones ask you first
- 04Deliver6 checks before delivery
Tools it uses
Estimated costs. You pay each tool directly, not Clone Kit. Your AI checks which ones you already have.
FigmaOptionalPlanning allowance US$0–25/editor/month; check the buyer's current plan. Or use Penpot
PenpotOptionalUS$0 on a suitable existing/free workspace; paid hosting or seats quoted separately. Or use Figma
FramerOptionalPlanning allowance US$10–50/month for hosting, plus any editors; verify billing term and features. Or use Webflow
WebflowOptionalPlanning allowance US$15–60/month for a site; workspace seats and add-ons are separate. Or use Framer
NotionOptionalUS$0–20/user/month planning allowance; existing account or local Markdown is sufficient
TallyOptionalUS$0 for an eligible basic form; reserve up to US$40/month only if required features justify it
Connect your AI
Connect once. Then any kit runs in the assistant you already use.
- 1Open Settings → Connectors.
- 2Add a custom connector and paste the link below.
- 3In a new chat, ask for the kit by name.
Then say: “Run The brand, site and launch department” or use the id @atelier/brand-and-site.
Details
What the creator's process is built on. Your AI loads them during the run.
- SkillElena Vale — One Signal, Many Surfaces
Fictional Atelier creator technique, fully written in templates/studio-method.md. Carry one distinctive design signal across the identity, site and launch instead of collecting unrelated effects.
- SkillElena Vale — Proof Before Polish
Fictional creator technique in templates/studio-method.md: make every marketing claim point to evidence before choosing its visual weight.
- Source
Credited for positioning around alternatives, differentiated value and best-fit customers. Not affiliated. The kit writes its own process; no book text is reproduced.
- Source
Credited reference for hierarchy and perceptual grouping. Not affiliated.
- Source
Accessibility criteria inform checks, including contrast, focus and interaction. Passing this kit's sample checks does not establish complete WCAG conformance.
- Source
Credited technical reference for a reduced-motion alternative. Not affiliated.
- TemplateResearch, claim and decision ledger
Reusable tables and authoring prompts in templates/research-and-strategy.md.
- TemplateRelease, rollback and acceptance pack
Executable checklists and report skeletons in templates/release-and-handoff.md.
- TemplateLaunch copy and composition workbook
Reusable announcement, email and social formats in templates/launch-workbook.md.
- Business URL or authorized source folder; existing platforms are discovered read-only before any understand questions.
- Buyer decisions on future goals, taste, private constraints, spend caps and publication authority.
- Buyer-owned selected site platform and approved access to assets, domain/DNS, forms, analytics and optional launch channels.
- RUN ORDER: execute build research-business first, before understand or choose, regardless of manifest field order. Read-only authorized data only; missing access becomes a gap, never a reason to fabricate findings.
- This authored sample contains text only and no examples or media. Future buyer-run identity and launch asset production is separate work in buyer tools, with approval for spending, external processors and publication.
- Elena Vale and Atelier's named techniques are fictional. References to April Dunford, Nielsen Norman Group, W3C and web.dev credit public work; no affiliation or endorsement is claimed.
- Type
- Delivery
- License
- Client use
- Refund
- Refund if the deliverables are not produced
- Runs completed
- 0