# The property listing machine

> A property marketing department. It stages rooms with REimagineHome (always disclosed), makes video tours in Runway, writes listings in three languages, qualifies buyers on WhatsApp Business Platform, tracks every lead in HubSpot CRM, and never invents a feature thanks to the Lucía's Truth Lock.

- Kit: `@openhouse/listing-machine` · v1.1.0
- Creator: @openhouse (Open House)
- Type: Capability · Domain: Sales
- Price: US$199/mo · License: Client use · Cancel anytime
- Page: https://clonekit.ai/@openhouse/listing-machine
- Changelog: https://clonekit.ai/@openhouse/listing-machine/changelog.md

## Deliverables
- research dossier with source-linked property facts, comps and funnel baseline
- a rights-cleared listing pack in Spanish, English and Portuguese with factual parity
- buyer-produced disclosed virtual staging and a truthful narrated video tour
- approved portal listings with live receipts and rollback records
- a consent-aware WhatsApp qualification agent and visit coordination workflow
- a CRM lead pipeline, approved follow-up cadence and staffed escalation queue
- a weekly seller report, operating dashboard and pause/scale decision log

## Tools
- HubSpot CRM (https://www.hubspot.com/products/crm) · est. Planning allowance US$0–150/month; buyer verifies seats, automation and API access before approval.
- REimagineHome (https://www.reimaginehome.ai) · est. Planning allowance US$20–100/month or credit pack; buyer verifies staging credits and commercial rights. · alternatives: applydesign
- Runway (https://runway.com) · est. Planning allowance US$15–100/month; buyer verifies export rights and credit cost per approved tour.
- Apply Design (https://www.applydesign.io) · optional · est. Alternative staging credit allowance US$20–100/month; choose one staging vendor and verify commercial rights and cost. · alternatives: reimaginehome
- ElevenLabs (https://elevenlabs.io) · optional · est. Planning allowance US$5–30/month; licensed stock voice or original human narration; verify commercial entitlement.
- idealista/tools (https://www.idealista.com/tools) · est. Professional portal contract quoted to buyer; confirm market, listing slots, gateway and paid upgrades separately.
- WhatsApp Business Platform (https://business.whatsapp.com) · est. Planning allowance US$10–100/month at pilot volume; buyer verifies current country/category/BSP charges.
- Calendly (https://calendly.com) · est. Planning allowance US$0–30/seat/month; buyer verifies booking integration, reminders and timezone support.
- Google Sheets (https://workspace.google.com/products/sheets/) · est. US$0 incremental if suitable account exists; buyer verifies Workspace plan and restricted sharing.

## What you provide
- agency website and authorized read-only inventory, CRM, portal and analytics access
- property mandate, verified facts, original media and asset/voice rights
- named business owner, seller approvers and fluent ES/EN/PT reviewers
- buyer tool accounts, approved budgets, staffed service windows and calendar rules

## How it runs
1. **Understand:** Researches your business first, then asks you 7 questions it can't answer alone
2. **Choose:** 4 A/B choices with examples
3. **Build:** 13 steps, risky ones ask you first
4. **Deliver:** 6 checks before delivery

## Guardrails
- Mandatory run order: read-only Research the business first; set research_gate=passed only with evidence coverage and named unknowns; understand and choose are inaccessible until then.
- This is a fictional sample department by Lucía Varela; no delivered client results, live integrations or performance claims are implied.
- Sample authoring contains no media or examples. Buyer-run production may create approved assets in buyer accounts; the kit provides text instructions only.
- Read access is not write authority. Every spend, publish, production change, contact, booking and invitation needs a scoped human approval receipt, or an existing explicit expiring scope covering that exact action.
- No unapproved structural alterations, defect removal, fake views or inferred amenities. Pair original with virtual staging, label every derivative and preserve original assets.
- Use verified facts identically in ES/EN/PT; block ambiguous measurements, charges, availability and legal descriptions until the accountable reviewer resolves them.
- Do not screen or rank people by protected characteristics, infer financial eligibility, give legal advice, guarantee returns or negotiate price without a named human.
- Use only contracted portal gateways or authorized interfaces; no assumed public publishing API, credential sharing, scraping bypass or automatic portal upgrades.
- Only opted-in contacts receive permitted WhatsApp messages; recheck current session/template rules and live policy before launch. Opt-out stops all pending marketing touches.
- Keep seller, property and lead scopes isolated; redact identities from seller reports; store secrets only in buyer-managed secure storage.
- Pause on one critical factual/consent/tenant-isolation failure, unauthorized send or spend; do not resume until owner approves root-cause correction.
- Subscription provides access to the maintained process. The buyer operates and staffs its department; tool charges, portal contracts and human language review are separate.

## What's new
Agents always run the latest version.

- **v1.1.0** (2026-07-28): Visits are now booked through Calendly, and an opt-out stops every follow-up at once.
- **v1.0.0** (2026-05-24): First version: checked property facts, listings in three languages, disclosed staging and a WhatsApp lead desk.

## Run it
Connect the `clonekit` MCP (https://clonekit.ai/mcp) and call `start_run("@openhouse/listing-machine")`.