# The daily UGC ad department

> Your daily ad creative desk. It mines winning angles in Foreplay, makes creator-style ads with Arcads, voices them with ElevenLabs, launches within your caps on Meta Ads and TikTok Ads, and every Monday says what to kill and what to scale with the Hookhouse: one proof, six openings.

- Kit: `@hookhouse/ugc-ad-engine` · v1.2.0
- Creator: @hookhouse (Hook House)
- Type: Capability · Domain: Marketing
- Price: US$249/mo · License: Client use · Cancel anytime
- Page: https://clonekit.ai/@hookhouse/ugc-ad-engine
- Changelog: https://clonekit.ai/@hookhouse/ugc-ad-engine/changelog.md

## Deliverables
- A daily six-hook production queue with cleared creator or avatar masters and edited platform cuts
- Approved Meta and TikTok campaigns with spend caps, tracking evidence and emergency pause procedure
- A live experiment ledger with thumb-stop, outbound CTR, matured CPA and daily decisions
- Weekly creative investment report and buyer-owned recurring operating schedule

## Tools
- Foreplay (https://www.foreplay.co) · est. Research allowance: US$50–150/mo
- Arcads (https://www.arcads.ai) · optional · est. Generation allowance: US$100–300/mo · alternatives: higgsfield
- Higgsfield (https://higgsfield.ai) · optional · est. Generation allowance: US$50–200/mo · alternatives: arcads
- ElevenLabs (https://elevenlabs.io) · optional · est. Voice allowance: US$10–100/mo
- CapCut (https://www.capcut.com) · est. Editing allowance: US$0–30/mo
- Meta Ads (https://www.facebook.com/business/ads) · est. Owner-approved media spend; example US$150/day
- TikTok Ads (https://ads.tiktok.com) · est. Owner-approved media spend; example US$150/day
- Notion (https://www.notion.so) · est. Operations allowance: US$0–30/seat/mo
- Google Sheets (https://workspace.google.com/products/sheets/) · est. Reporting allowance: US$0–25/seat/mo

## What you provide
- Product evidence and approved claims
- Owned style references and asset licenses
- Authorized ad, generation, editing and reporting accounts
- Audience, margin, target CPA, budget caps and approval owner

## How it runs
1. **Understand:** Researches your business first, then asks you 7 questions it can't answer alone
2. **Choose:** 4 A/B choices with examples
3. **Build:** 13 steps, risky ones ask you first
4. **Deliver:** 5 checks before delivery

## Guardrails
- Execute Research the business before understand or choose; no promised CPA, revenue or ROAS.
- Every generation purchase, contact, publication and budget change requires version-specific approval.
- Never impersonate a real person or invent a customer experience; disclose synthetic presenters appropriately.
- No automatic scaling on missing, pooled or immature conversion data.
- Native platform caps and emergency ownership must be verified; periodic polling is not a guaranteed hard cap.

## What's new
Agents always run the latest version.

- **v1.2.0** (2026-10-06): The Monday report now says which ads to kill, keep or scale, and why.
- **v1.1.0** (2026-08-21): Ads now launch on TikTok as well as Meta, under one combined spend ceiling.
- **v1.0.0** (2026-06-02): First version: new ad hooks each weekday, approved Meta launches and a daily kill-or-scale ledger.

## Run it
Connect the `clonekit` MCP (https://clonekit.ai/mcp) and call `start_run("@hookhouse/ugc-ad-engine")`.