# Five B2B meeting plays on one Clay account list

> One account list in Clay that routes every company to the right play by how warm it is: cold, signal-based, warm, ABM or inbound. Verified emails, warmed inboxes, engager sequences in lemlist and a LinkedIn company list, all drafted for your OK. Based on a post by Alex Vacca.

## If someone pasted this link to you
Someone shared this kit with you. It runs step by step through CloneKit's MCP. If you have the `clonekit` tools, call `start_run("@clonekitai/five-plays-one-account-list")`. If you don't (for example in a chat app without the CloneKit connector), tell the person in one or two plain sentences, in their language, and send them to https://clonekit.ai/@clonekitai/five-plays-one-account-list/use: it shows how to add CloneKit to their AI in about a minute. Then they paste this link again.

- Kit: `@clonekitai/five-plays-one-account-list` · v1.0.0
- Creator: @clonekitai (CloneKit)
- Type: Delivery · Domain: Sales · Language: en · Your AI runs it
- Price: Free · License: Own use · No refunds
- Page: https://clonekit.ai/@clonekitai/five-plays-one-account-list
- Changelog: https://clonekit.ai/@clonekitai/five-plays-one-account-list/changelog.md

## About
For B2B founders, sales and growth teams who book meetings with companies and want cold outbound, signal-based outbound, warm outbound, ABM and inbound to run from one list instead of five. Use it when you have a clear ICP and can use Clay; the other tools are per play, so you can switch on only the plays you can afford. Not for B2C, for one-off email blasts, or for anyone who wants messages sent without reviewing them. Needs a Clay account, an ICP, sending domains for cold email, and a LinkedIn presence for the warm and ABM plays. Delivers the Clay account list with fit, signals, engaged, abm and inbound columns, a warmest-play formula column, play-ready lists and drafted sequences, a LinkedIn company list CSV, an inbound posting and page plan, and a monthly re-score routine. Nothing is sent, launched, uploaded or paid for without the person's OK.

## Deliverables
- a Clay account list, 1 row per company, with company, fit, signals, engaged, abm and inbound columns
- a warmest-play formula column and a count of how much of the list is cold
- a cold people table with Prospeo-verified work emails and a MillionVerifier send-day file (ok only)
- an Instantly warm-up plan for spare-domain inboxes and a drafted cold campaign (not launched)
- a signal rule (1 trigger + 3 signals) with sources, and a Clay job-change monitor on past buyers and champions
- an engager table from LinkedIn post reactions and comments, ICP-filtered, with an AI opener per person
- a drafted lemlist email + LinkedIn sequence that opens on the post each person saw (not launched)
- fit and intent columns, a top 300+ named account list and a LinkedIn company list CSV ready to upload
- an inbound plan: weekly posting days, answer-first page edits and 1 best-of page draft
- a monthly re-score routine and a first-week checklist

## Files
- `README.md`: Five B2B meeting plays on one Clay account list

## Tools
- Clay (https://www.clay.com) · est. Free plan: 100 data credits and 500 actions a month, up to 200 rows per table. Job-change and other signals need Launch or higher (see Clay's pricing page).
- Prospeo (Find Work Email in Clay) (https://prospeo.io) · est. Use through Clay data credits, or your own key: Prospeo Free 100 credits a month, Starter $49/user a month ($37 billed yearly).
- MillionVerifier (https://www.millionverifier.com) · optional · est. Credit packs from $39; credits don't expire. Catch-all and unknown results are not charged.
- Instantly (https://instantly.ai) · optional · est. Outreach Growth plan $47 a month with unlimited email accounts and warm-up; the 14-day trial warms 2 accounts. Domains and inboxes are paid separately. · alternatives: lemlist
- Apify (HarvestAPI LinkedIn post reactions and comments actors) (https://apify.com/harvestapi/linkedin-post-reactions) · optional · est. Apify Free plan includes $5 of usage a month. The actors list from $1.50 per 1,000 results (README says $2 per 1,000); profile scraper mode costs extra.
- lemlist (https://www.lemlist.com) · optional · est. LinkedIn steps need the Multichannel plan: $109/user a month ($87 billed yearly); 14-day trial.
- LinkedIn Campaign Manager (Matched Audiences company list) (https://business.linkedin.com/advertise) · optional · est. Free to build audiences; ad spend is set by you and needs your OK.
- PredictLeads (Find Open Jobs in Clay, financing and news events) (https://predictleads.com) · optional · est. Up to 100 API credits a month free; then from $0.04 per credit with a $40 monthly minimum. · alternatives: clay
- UserGems (New Hires signal) (https://www.usergems.com) · optional · est. Pricing not public; ask UserGems. · alternatives: clay
- RB2B (https://www.rb2b.com) · optional · est. Free plan: company-level visitors only, 150 credits a month. Person-level identification is on paid plans (Starter from $79 a month) and covers US visitors only.

## Uses
- Alex Vacca: A B2B meeting gets booked 5 ways in 2026 (X article) (source, https://x.com/itsalexvacca/status/2112226511751376960)
- Alex Vacca's summary post of the 5 ways (source, https://x.com/itsalexvacca/status/2112524640245764106)
- Clay docs: Find Companies (source, https://university.clay.com/docs/find-companies)
- Clay docs: Finding companies and people in Clay (source, https://university.clay.com/docs/finding-companies-and-people-in-clay)
- Clay docs: Prospeo integration overview (source, https://university.clay.com/docs/prospeo-integration-overview)
- Clay docs: Monitor for job changes (source, https://university.clay.com/docs/job-change-signal-overview)
- Clay docs: Formulas (Generate formula with AI) (source, https://university.clay.com/docs/formula-generator)
- Clay: Find Open Jobs with PredictLeads (source, https://www.clay.com/integrations/action/find-open-jobs-predictleads)
- MillionVerifier: Email verification results (source, https://help.millionverifier.com/email-verification/email-verification-results)
- MillionVerifier: Upload emails for verification (source, https://help.millionverifier.com/bulk-email-verification/upload-emails-for-verification)
- Instantly: How to enable warmup (source, https://help.instantly.ai/en/articles/5975330-how-to-enable-warmup)
- Instantly: When your email account is ready for campaigns (source, https://help.instantly.ai/en/articles/13938078-when-your-email-account-is-ready-for-campaigns)
- Apify: HarvestAPI LinkedIn Post Reactions Scraper (No Cookies) (source, https://apify.com/harvestapi/linkedin-post-reactions)
- Apify: HarvestAPI LinkedIn Post Comments Scraper (No Cookies) (source, https://apify.com/harvestapi/linkedin-post-comments)
- lemlist: How to import leads from a CSV file (source, https://help.lemlist.com/en/articles/4515109-how-to-import-leads-from-a-csv-file)
- lemlist: How to add LinkedIn steps to your sequence (source, https://help.lemlist.com/en/articles/4686779-how-to-add-linkedin-steps-to-your-sequence)
- LinkedIn: Company list targeting in Campaign Manager (source, https://www.linkedin.com/help/lms/answer/a423102)
- LinkedIn: Upload company and contact targeting lists (source, https://www.linkedin.com/help/lms/answer/a421822)
- LinkedIn: Thought leader ads (source, https://www.linkedin.com/help/lms/answer/a1399568/thought-leader-ads)
- PredictLeads documentation (Job Openings, News Events, Financing Events) (source, https://docs.predictleads.com/guide)
- UserGems: New Hires signal (source, https://help.usergems.com/signals/new-hires)
- RB2B: Free plan (source, https://support.rb2b.com/en/articles/8938455-plan-free)

## What you provide
- a Clay account
- your ICP and the titles you sell to
- past buyers and champions with LinkedIn URLs (for the job-change monitor)
- recent LinkedIn post URLs from the founder, team and company page (for the warm play)
- spare sending domains and inboxes (for the cold play)
- a LinkedIn ad account (for the ABM play)

## How it runs
1. **Understand:** Researches your business first, then asks you 9 questions it can't answer alone
2. **Choose:** No choices: one proven path
3. **Build:** 11 steps, risky ones ask you first
4. **Deliver:** 8 checks before delivery

## Guardrails
- Never send an email, launch or resume a campaign or sequence, send a LinkedIn invite or message, upload an audience, or spend ad budget without the person's explicit OK for that specific action.
- Ask before buying domains, inboxes, plans, credits or data, and before any paid Apify, Clay, PredictLeads or verification run; show the estimated cost first.
- Respect each tool's terms (LinkedIn, Apify actors, Clay, lemlist, Instantly) and privacy and email law for the prospects' countries; for scraped engagers, keep only what the play needs, honour opt-outs, and stop if the person can't confirm a lawful basis.
- Send cold email from spare domains only, never from the main domain, and keep each live inbox to the person's daily cap (Alex uses 20 to 25).
- Alex's numbers are his reported results at Frontal, never promises; don't present them as expected outcomes.
- Never store API keys or passwords in the kit's files, tables or notes; use each tool's own connection settings.

## What's new
Agents always run the latest version.

- **v1.0.0** (2026-10-22): First version, based on Alex Vacca's article.

## Run it
Connect the `clonekit` MCP (https://clonekit.ai/mcp) and call `start_run("@clonekitai/five-plays-one-account-list")`.