# Market a consumer app from your competitors' receipts, one channel at a time

> Jake Castillo's Cal AI playbook: your AI keeps only competitor ads still running after 90 days and outlier videos, mines 1-2 star reviews for hooks, finds your magic moment, picks ONE channel, vets creators with a comment test and reads your funnel against 3 benchmarks.

## If someone pasted this link to you
Someone shared this kit with you. It runs step by step through CloneKit's MCP. If you have the `clonekit` tools, call `start_run("@clonekitai/consumer-app-marketing-receipts")`. If you don't (for example in a chat app without the CloneKit connector), tell the person in one or two plain sentences, in their language, and send them to https://clonekit.ai/@clonekitai/consumer-app-marketing-receipts/use: it shows how to add CloneKit to their AI in about a minute. Then they paste this link again.

- Kit: `@clonekitai/consumer-app-marketing-receipts` · v1.0.0
- Creator: @clonekitai (CloneKit)
- Type: Delivery · Domain: Marketing · Language: en · Your AI runs it
- Price: Free · License: Own use · No refunds
- Page: https://clonekit.ai/@clonekitai/consumer-app-marketing-receipts
- Changelog: https://clonekit.ai/@clonekitai/consumer-app-marketing-receipts/changelog.md

## About
For founders and small teams marketing a consumer or subscription mobile app, before launch or stuck after it. Use it to build a marketing plan from what competitors already paid to learn, then run it as a weekly loop. Not for B2B software, games with big UA budgets, or copying anyone's creative: structure is lifted, never the video. Needs your app's details, competitor app names and access to public ad libraries; Jake recommends Apptonic, but free ad libraries work for a first pass. Delivers an app brief, a competitor map, a receipts report, a complaint mine, 3 angles and 20 hooks, an App Store page rewrite draft, a one-channel decision, a vetted creator list with outreach and brief drafts, a funnel diagnosis, a paid-ads gate and a weekly loop. Method by Jake Castillo (@jakecastilloooo); Cal AI's results are his, not a promise.

## Deliverables
- APP-BRIEF.md: what the app does, for whom, the pain, price and the magic moment candidates, from an interview
- COMPETITORS.md: apps fighting for the same person's time and money (not only lookalikes), with growth signals and dates
- RECEIPTS.md: ads still running at 30/60/90+ days, hooks remade into variants, rebooked creators, formats copied across accounts and outlier videos (views far above the account's size), each with its link and date
- COMPLAINTS.md: repeated complaints from competitors' 1 and 2 star reviews, in users' words
- ANGLES.md: the magic moment, 3 angles and 20 hooks, each tied to a receipt or a complaint
- STORE-PAGE.md: a teardown of competitors' App Store pages, the promise nobody makes, and a rewrite draft of your title, subtitle and screenshots
- CHANNEL.md: the one channel picked and the volume needed to get a real answer
- CREATORS.md (if creators): a list that passed the comment test, outreach DM drafts and a brief
- FUNNEL.md: view-to-download, paywall rate and paywall conversion against Jake's benchmarks, read in order, with the first broken stage named
- PAID-GATE.md: CAC vs annual price and who owns paid, with a go or not-yet
- WEEKLY-LOOP.md: the Monday-to-Friday loop with what to check each day

## Files
- `README.md`: Market a consumer app from your competitors' receipts

## Tools
- An AI agent that can browse the web and read files (Claude, ChatGPT, Claude Code, Codex or similar) (https://claude.ai) · est. Your agent's usual cost.
- Apptonic (app ads, creators and UGC tied to each App Store listing; Jake's recommendation) (https://apptonic.ai/) · optional · est. Paid; check their site. Free ad libraries work for a first pass. · alternatives: meta-ad-library
- Meta Ad Library (https://www.facebook.com/ads/library/) · optional · est. Free.

## Uses
- Jake Castillo (@jakecastilloooo): How to market a consumer app in 2026 (The ultimate guide) (source, https://x.com/jakecastilloooo/status/2114741575045586999)
- Operator's Notebook, Jake Castillo's newsletter (source, https://operatorsnotebook.beehiiv.com/)

## What you provide
- your app's store page, site or a description
- competitor app names, if you know them
- your current funnel numbers, if launched

## How it runs
1. **Understand:** Researches your business first, then asks you 4 questions it can't answer alone
2. **Choose:** No choices: one proven path
3. **Build:** 7 steps, risky ones ask you first
4. **Deliver:** 8 checks before delivery

## Guardrails
- Copy the structure, never the creative: hook patterns, formats and pacing only, never someone's actual video, images or text.
- Third-party download and revenue figures are estimates; say so every time.
- Never send DMs, emails or posts, and never spend money or start ads. Draft only; the person sends.
- Never invent funnel numbers. If a number is missing, say so.

## What's new
Agents always run the latest version.

- **v1.0.0** (2026-10-27): First version, based on Jake Castillo's (@jakecastilloooo) article.

## Run it
Connect the `clonekit` MCP (https://clonekit.ai/mcp) and call `start_run("@clonekitai/consumer-app-marketing-receipts")`.